FAQs: The Whole Foods Market Shopper Team Online Insights Community

What is the icanmakeitbetter platform?
icanmakeitbetter is an online customer insights platform that allows clients, such as Whole Foods Market to gather feedback, innovate and conduct research amongst their customers. For more information on this tool, go to http://icanmakeitbetter.com/.

What is the relationship between Whole Foods Market and icanmakeitbetter?
Whole Foods Market has partnered with icanmakeitbetter to create The Whole Foods Market Shopper Team Online Insights Community, located online at https://wholefoods.icanmakeitbetter.com/.

How do customers participate?
Qualified users simply go online to visit The Shopper Team Online Insights Community, https://wholefoods.icanmakeitbetter.com/, then click Sign In to create an account. Creating an account is easy. Simply enter a Username, Email Address and Password and you’re part of the community! NOTE: Not everyone will qualify and not everyone will be invited to all activities or areas of the community.

Once users have created an account, they may post ideas, participate in surveys and join public and private discussions/focus groups. From time to time, Whole Foods Market may invite specific users to participate in product development, innovation and research sessions based upon your community activity, survey responses and user profile information.

Do community members ever get incentives?
Yes, this community often offers incentives for private (and sometimes public) surveys and focus groups. All community incentives will be paid out as points, which can be redeemed for Whole Foods Market gift cards via your User Profile. 100 points is equal to $1. You must have a minimum balance of 1,000 points in order to redeem a gift card.

Incentives are typically distributed as giveaway contests or on a pay-per-feedback basis – e.g., complete a survey, earn 1,000 points, which can be redeemed for a $10 Whole Foods Market gift card. If an incentive is offered for a given survey or focus group, the amount and method of distribution will be clearly stated in the invite email, or at the start of the survey. If no incentive is mentioned, then none is offered. NOTE: This community is about improving our products and services for YOU. We want this to be fun, interactive and rewarding. We also want to be fair and pay you for your valuable time. However, we do not want this to simply be a monetary transaction – that will create the wrong type of community that you won’t enjoy. So, the more you participate in paid and unpaid activities the better the community is and the more we can invite you to activities that will be of interest to you based upon your previous feedback. Thank you for making this community better!

PLEASE NOTE: Incentives are sent manually, after reviewing the quality and validity of responses. This means that incentives are distributed via email and will typically be sent within two weeks of the day the survey/focus group closes. Incentives are NOT sent at the moment of survey completion. Thanks in advance for your patience.

Who is reading and listening to this feedback? 
Feedback posted on The Shopper Team Online Insights Community goes directly to Whole Foods Market stakeholders. With the help of icanmakeitbetter, Whole Foods Market is truly listening to each and every idea, survey and focus group response!

Why should customers participate? 
For current and potential customers – customer feedback on this platform will go directly to Whole Foods Market and help affect the future of the products and services they offer their customers. This is your chance to be heard and affect the future of the products and services available to you!

Who owns the Intellectual Property? 
icanmakeitbetter assigns all IP to Whole Foods Market, the “business user.” Everyone who joins the community must agree to the community Terms & Conditions with a manual opt-in. They can be referenced here: https://app.icanmakeitbetter.com/terms-and-conditions. Members are also required to agree to the standard Whole Foods Market Terms & Conditions.